Sooner or later, this is the question to ask and give an answer to. And this is, ironically, the most difficult query to respond. In fact there is a wide range of products available, in terms of pixel pitches and indoor or outdoor use, and also the components utilised, in particular LED brand, may affect the price dramatically. The price range per square metre between an LED display of low resolution (even less than 500 pixels per square metre) and an LED display of high resolution (up to 300.000 pixels per square metre) is very big, from less than 1,000 Euros per square metre to more than 15,000 Euros per square metre. Within this range there are options that can meet any technical and budgetary requirements. If you wanted to opt for LEDs of Japanese or American origins and not Taiwanese or Chinese, this price range could even get wider. However you should always keep into account that it is not only the cost per square metre to determine the price of LED screens. There are some items that are necessary for the use of the screen, like electronic control system (hardware and software) and power box. Also the cost of housing and support structure may really affect the final price, given last years’ trend of collapse in price of electronics and rise of price in metal and metal fabrication. Never forget about the costs of services like transport and installation, that in certain case, like locations with difficult access, can increase the total expenditures. Anyhow there is no doubt that the entry level of investment in LED display business, indoor even more than outdoor, in the last few years has dropped down tremendously. Today setting up LED totems or video screens in a shop window, for example, is within everyone’s reach; with less than 10.000 Euros it is now possible to have something installed with great visual impact. Also a digital billboard or giant screen for advertising these days requires a global investment that is less than half than what would have been only 4 or 5 years ago. Once the LED screen is installed, there will be operational costs that depend a lot on the quality of the product purchased. Actually the best LED displays in the market, apart from lasting longer, will require less maintenance and consume less power at same brightness. LED displays of relatively lower initial costs most likely will mean frequent repairs and higher bills. So it goes without saying that ROI calculations should always be made in the medium-long term, including all costs, not only the price of the screen itself. When you have selected a product with higher, guaranteed and certified, quality up against an extra cost of a few thousands of Euros you can be sure that this effort will be paid back pretty soon.