NFT – The digital art of the moment!

Everyone is talking about NFT, even at Art Basel.
For digital art, technology is considered a revolution.

Let’s start with the basics:
NFT is not art. NFT is a technology that also finds application in art and digital art. Because it is not only paintings with oil colors or bronze sculptures that are defined as “art” today with LNFT, portraits drawn on an iPad or video performances are also art.

But if you want to sell these digital works you have to be careful: How do you make sure that a work is not copied thousands of times on the Internet and resold as a declared original? The magic word: NFTs that allow you to own original digital artwork.

Ok, but what exactly are NFTs?
MacroPiX was the technical sponsor for CasaGalleria with the proposal of Yuri Catania During the art fair in Basel where NFT expert Guy Heimburger, gallery owners and artists tell the bases of this emerging technology.

Everything has changed with the blockchain

How did we get into NFTs in the first place?
Small blockchain! This technology allows you to “actually” own digital works of art and content in general. It sounds abstract, but the idea isn’t that complicated. If I take an excellent photo with my camera and sell it on my website, it can still be copied, captured and redistributed thousands of times. In the end, no one knows who pressed the shutter button, who bought the photo, and who illegally copied it. Blockchain to help.

It all starts with a Blockchain

This technology allows you to “actually” own digital artwork – and content in general. It sounds abstract, but it isn’t. Let’s take an example: if I take an excellent photo with my camera and sell it on my website, it can still be copied, captured via screenshot, and redistributed thousands of times. In the end, no one knows who originally pressed the shutter button, who captured the photo, and who copied it illegally. But here comes a shared and “immutable” data structure: the Blockchain.

With this technology, information about the authors is stored immutably, that is, archived almost forever with the corresponding artwork through a “non-fungible Token”, an NFT. This token is like a security code, a non-falsifiable key linked to the work. Since the information on the blockchain cannot be deleted, the path of an author can be traced through all the additional owners within a work.

NFT MacroPiX

Photo frames and screens

When looking for NFT artwork, you will also come across images that look very analog, some are nicely framed. NFT artworks are digital in the original, but you can print them. Some kind of poster.

However, others also have the original NFT artwork on screen.
In fact, there are NFT screens that were presented for the first time at the art fair in Basel at the Casagalleria stand where the artist Yuri Catania was the first to exhibit a work of him on a dedicated monitor of superior quality than a simple pc screen.

Collectible originals

When you buy an NFT work of art, you own a “one of a kind” work, an original like a real Picasso signed with a purchase agreement and all the rest. Even Picasso’s paintings are not exactly easy to copy, but with NFT works of art it is said that it is even more difficult thanks to the blockchain technology that “knows everything” and in particular knows who owns the original.

With NFT, thanks to certified originality, all imaginable and unimaginable digital content can also be collected. A video of a performance, a t-shirt designed in a video game … there are no limits to the imagination!

It is all a question of community

“We are in a community now,” Italian artist Yuri Catania tells NFT walkers. For him, this appears to be one of the most important changes NFTs have made: “My name stays on the chain when I sell the artwork.” This way he will be connected to the people who support his work.

Bonus: price
When buying NFT works of art, cryptocurrencies are used (the oldest cryptocurrency is Bitcoin), and the prices of works of art, sometimes, refer to this type of payment.

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