MacroPiX Srl announced today that they will be participating in the Milan Fuorisalone at Superstudio, the iconic place of design of Tortona District. The concept, the creation and the artistic direction of the design exhibit have been entrusted to architects Cristian Russo and Marco Pietro Ricci of the dArk Studio (www.darkstudio.it) of Milan.
“MacroPiX’s participation in Fuorisalone 2018 represents a great starting for our Company. We are specialised in developing projects and creating the most sophisticated LED displays for some major Italian and international fashion and other brands.” – states MacroPiX General Manager Francesco Punis.
“We have always been accustomed to working with clients for whom design, beauty and creativity are an integral part of their corporate DNA. Therefore, exhibiting at this year’s “Fuorisalone” has been a perfectly natural progression for us. With this design exhibit created by the dArk Studio we aim to go beyond the concept of a mere installation and to utilise the LED displays as a series of elements that merge seamlessly with the overall surrounding architecture and design.” – concludes Punis.
“We have commissioned two talented Milan architects, Cristian Russo and Marco Pietro Ricci of the dArk Studio of Milano, to guide us in this path”, – commented MacroPiX Managing Director Luca Conti.
“We already knew about architects Ricci and Russo prior to this and we really liked their work, so much so in fact that we decided to commission them to design our new offices in San Donato Milanese. Their approach, their ideas, their creativity and their innate ability to perfectly interpret the MacroPiX philosophy led us to believe that they were the right guys to partner us in exhibiting at a venue as prestigious as the Superdesign Show and in a totally new guise that represents the essence of our development to date.” – concluded Conti.
“The chance to work on a project utilising the display equipment at our disposal, such as MacroPiX’s range of extremely pliable, flexible and transparent LED displays of various sizes, has opened up a whole range of design possibilities.” – stated architect Marco Pietro Ricci.
“For us, being able to design a space using images and videos” – added architect Cristian Russo, “means being able to work on a project that will enable us to utilise an endless variety of shapes, create multisensory experiences, play with the three-dimensionality of the images and transform a static space into moving architecture. These are essential elements for people like us, as we are constantly looking for new, future oriented kinds of architecture” – concluded architect Russo.
“After our positive experiences in previous years and the success of the dArK Cube that we created for Dyson last year, we are extremely enthusiastic about once again being involved in yet another winning venture like the “Fuorisalone”. This year we are even more motivated because we will be working with an exceptional material that we can mould, namely the LED displays, and because we will be participating in the Superdesign Show in the very year of the launch of the Only the Best project. Being selected as one of the “Only the Best” makes us extremely proud”– concluded architects Russo and Ricci.