Privacy Policy | Macropix

Macropix Privacy Policy for EU, UK and Other International Visitors (for U.S. visitors, please refer to the “Macropix U.S. Consumer Privacy Policy” included further below)

Macropix S.r.l. (“Macropix”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect personal data of visitors located in the European Union (EU), the United Kingdom (UK), and other international regions outside Italy and the United States, in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR) and the UK Data Protection Act 2018 (UK GDPR).

1. Data Controller and Contact Information

Data Controller: Macropix S.r.l.
Registered Office: Via Marcora 41/43, 20097 San Donato Milanese (MI), Italy
Telephone: +39 02 36549161
Email: privacy@macropix.com

Macropix S.r.l. is responsible for determining the purposes and means of processing personal data under this Policy.

2. Categories of Personal Data We Collect

We may collect the following categories of personal data when you visit or interact with our websites, submit forms, or communicate with us:
– Identifiers (e.g., name, surname, company name, email address, phone number)
– Internet and network activity (e.g., IP address, device type, browser, pages viewed, referral sources)
– Communication content (e.g., inquiries, messages, feedback)
– Technical data collected via cookies and similar technologies.

We do not intentionally collect special categories of personal data (sensitive data) through the public website.

3. Purposes and Legal Bases of Processing

We process personal data only where permitted by law. The main lawful bases under Article 6(1) GDPR and UK GDPR include:
– (a) Consent (Article 6(1)(a)): where you have provided explicit consent (e.g., for newsletters or marketing communications).
– (b) Contract (Article 6(1)(b)): where processing is necessary to perform a contract or to take steps prior to entering into one.
– (c) Legal Obligation (Article 6(1)(c)): where processing is required to comply with applicable law.
– (d) Legitimate Interests (Article 6(1)(f)): where processing is necessary for our legitimate business purposes, provided your rights and interests do not override them.

We use your personal data for the following purposes:
– To respond to inquiries and provide information about our products and services.
– To maintain and improve our websites, services, and user experience.
– To ensure security, prevent fraud, and detect technical issues.
– To comply with legal obligations and respond to lawful requests from authorities.

4. Cookies and Analytics

Our websites use cookies and similar technologies managed through Cookiebot to ensure transparency and user control. You can manage or withdraw your consent at any time through the cookie banner or via our Cookie Policy available at: https://www.macropix.it/cookie-policy/.

5. Data Sharing and Disclosure

We may share personal data with:
– Service providers and processors who act on our behalf (e.g., hosting, analytics, IT maintenance, customer support) under data processing agreements.
– Public authorities, regulators, or courts where required by law or necessary to protect our rights.
– Parties involved in a merger, acquisition, or business transfer, as permitted by applicable law.

We do not sell or rent personal data to third parties.

6. International Data Transfers

As Macropix operates internationally, personal data may be transferred outside the European Economic Area (EEA) or the UK. Such transfers occur only where adequate safeguards are in place, such as adequacy decisions (Article 45 GDPR) or standard contractual clauses (Article 46 GDPR).

7. Data Retention

Personal data are retained only for as long as necessary to fulfill the purposes described above, comply with legal obligations, or resolve disputes. Typically, contact and communication records are retained for up to 10 years unless a longer retention period is required by law.

8. Data Security

We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, in accordance with Article 32 GDPR. However, no online transmission or storage system is completely secure.

9. Your Data Protection Rights

Under the GDPR and UK GDPR, you have the following rights regarding your personal data:
– Right of access (Article 15)
– Right to rectification (Article 16)
– Right to erasure (Article 17)
– Right to restriction of processing (Article 18)
– Right to data portability (Article 20)
– Right to object (Article 21)
– Right to withdraw consent at any time (Article 7)

To exercise your rights, please contact privacy@macropix.com. We may need to verify your identity before fulfilling your request.

10. Supervisory Authorities and Complaints

If you believe your data protection rights have been infringed, you may lodge a complaint with your local supervisory authority. For EU users, the lead authority is the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali – www.garanteprivacy.it). For UK users, you may contact the Information Commissioner’s Office (ICO – www.ico.org.uk).

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. The revised version will be published on our website with an updated effective date.

12. Additional Terms for Business Partners

If you interact with Macropix as a business partner, distributor, supplier, or reseller, please note that additional privacy terms may apply to such professional relationships and will be provided separately at the time of data collection or contract execution.

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Macropix U.S. Consumer Privacy Policy

The following section reproduces the Macropix U.S. Consumer Privacy Policy, applicable to visitors and consumers located in the United States.

Macropix S.r.l. (“Macropix,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what Personal Information we collect from and about U.S. consumers who visit or interact with www.macropix.com (the “Site”), why we collect it, how we use and disclose it, and the choices you have. This Policy is written in plain U.S. English and is intended to meet the requirements of applicable U.S. state privacy laws (including, as applicable, California, Colorado, Connecticut, Utah, Virginia, Oregon, Texas, and others). It also describes additional rights for California residents.

Note: This Policy applies to the public, consumer-facing parts of our Site. If you interact with Macropix in a different capacity (e.g., as a business contact, supplier, or job applicant), we may provide a different privacy notice at the time of collection.

Who We Are & How to Contact Us

  • Data Controller: Macropix S.r.l.
  • Registered Office: Via San Luca 10, 20122 Milano (MI), Italy
  • Telephone: +39 02 36549161
  • General Email: info@macropix.com
  • Privacy Email: privacy@macropix.com
  • For any privacy questions or requests, email privacy@macropix.com. We aim to respond promptly.

Notice at Collection (What We Collect & Why)

We collect the categories of Personal Information listed below when you use the Site, submit forms, or otherwise interact with us. “Personal Information” means information that identifies, relates to, or can reasonably be linked to you or your household.

Category

Examples

Sources

Purpose of Use

Retention

Identifiers

Name, surname, email address, phone number, company name

Directly from you (e.g., when you submit our contact form or sign up for updates)

To respond to inquiries; provide information about our products/services; send service communications and, with consent, marketing

Kept for as long as needed to fulfill the request and our legitimate business needs, then deleted or de-identified consistent with our retention schedule (generally up to 10 years for customer-service records unless a longer period is required by law)

Internet / Network Activity

IP address; device and browser information; pages viewed; time and method of requests; response status codes; referring/exit pages

Automatically through cookies, pixels, and similar technologies when you browse the Site

To operate, secure, debug, and improve the Site; to generate aggregated analytics and statistics

Retained for limited periods needed for security and analytics, then deleted or aggregated

Inferences (Analytics)

Aggregated audience insights (non-identified)

Derived from analytics tools (e.g., Google Analytics configured to use de-identified/aggregated reporting where feasible)

To understand Site usage and improve content and features

Aggregated/de-identified where possible; raw logs retained only as needed

We do not intentionally collect sensitive Personal Information through the public Site.

How We Use Personal Information

  1. Provide and support the Site and our services (including customer support and responding to your requests).
  2. Communicate with you, including service messages and—if you opt in—newsletters about products, events, and updates (you may unsubscribe at any time).
  3. Maintain security and prevent fraud; detect, debug, and repair errors.
  4. Analyze and improve Site performance and content via aggregated analytics.
  5. Comply with laws, regulations, legal processes, and enforce our terms.

We will not use your Personal Information for purposes that are materially different, unrelated, or incompatible with those above without providing you notice and, where required, obtaining your consent.

Cookies, Analytics, and Social Media Plug‑Ins

We use cookies and similar technologies to operate and measure the Site. We may use Google Analytics for aggregated statistics and Site improvement. Where feasible, we configure analytics to limit the collection of direct identifiers and rely on aggregated reporting. For details about cookie types, settings, and how to control them, please review our Cookie Policy: https://www.macropix.it/cookie-policy/

The Site may include social media buttons or plug‑ins that let you share content. These features may read existing cookies on your device according to their own settings and privacy policies. Please review the privacy policies of the relevant platforms for more information.

How We Disclose Personal Information

  • Service Providers/Processors: vendors who provide services on our behalf (e.g., hosting, analytics, website maintenance, customer support). These parties are contractually restricted from using Personal Information for purposes other than providing services to us.
  • Legal and Safety Needs: disclosure to competent authorities or other parties if required by law, to protect our rights, or to safeguard users and the public.
  • Business Transfers: in connection with a merger, acquisition, financing, or sale of company assets, your information may be transferred as permitted by law.

We do not sell your Personal Information for money. We also do not knowingly engage in “sharing” or “targeted advertising” (as defined by certain U.S. state laws) via the consumer-facing parts of this Site. If that changes, we will update this Policy and provide required opt‑outs, including a “Do Not Sell or Share My Personal Information” link and recognition of Global Privacy Control (GPC) signals where applicable.

Cross‑Border Transfers

Macropix is based in Italy, and our servers or service providers may be located outside your state or country. When we transfer Personal Information internationally, we do so in accordance with applicable laws and with appropriate safeguards.

Data Security

We use administrative, technical, and physical measures designed to protect Personal Information against unauthorized access, loss, misuse, or alteration. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

Retention

We retain Personal Information only for as long as necessary to fulfill the purposes described in this Policy (for example, generally up to 10 years for customer‑service records) or as required by law, after which we delete or de‑identify the information.

Your Privacy Rights (U.S. State Laws)

  • Right to Know/Access the Personal Information we maintain about you.
  • Right to Delete Personal Information we collected from you.
  • Right to Correct inaccurate Personal Information.
  • Right to Data Portability to obtain a copy in a portable format.
  • Right to Opt Out of sales or sharing of Personal Information or targeted advertising (where applicable).
  • Right to Restrict/Limit Use of Sensitive Personal Information (where applicable).
  • Right to Non‑Discrimination for exercising your privacy rights.
  • Right to Appeal our decision if we deny your request (available in certain states).

How to Exercise Your Rights

  1. Submit a request: Email privacy@macropix.com with the subject line “Privacy Request” and tell us what right you want to exercise.
  2. Verification: We will verify your identity to a reasonable degree (e.g., by matching information you provide with information we maintain).
  3. Authorized agents: You may designate an authorized agent to make a request on your behalf, subject to verification.
  4. Appeals: If your request is denied and your state provides an appeal right, you may appeal by replying to our decision email with “Appeal” in the subject line. We will respond within the timeframe required by law.
  5. If we engage in sales/sharing/targeted advertising in the future, we will provide opt‑out mechanisms on the Site and honor browser‑based GPC signals where required.

Children’s Privacy

The Site is intended for general audiences and is not directed to children under 16. We do not knowingly collect Personal Information from children under 16. If you believe a child has provided Personal Information to us, please contact privacy@macropix.com so we can take appropriate action.

Third‑Party Links

The Site may link to third‑party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.

Do Not Track

Some browsers transmit “Do Not Track” signals. We do not currently respond to such signals. We will respond to Global Privacy Control (GPC) signals if and when we engage in activities that require opt‑out recognition under applicable law.

Changes to This Policy

We may update this Policy from time to time to reflect changes in our practices or legal requirements. If we make material changes, we will post the updated Policy and adjust the effective date at the top of this page.

Additional Disclosures for California Residents (CCPA/CPRA)

  • Categories Collected: Identifiers and Internet/Network Activity (as described above).
  • Business/Commercial Purposes: Providing the Site, communications, security, debugging, analytics, and improvement.
  • Sources: Directly from you and automatically via your device/browser.
  • Disclosure for Business Purposes: Service providers/processors (hosting, analytics, support); legal/safety when required; business transfers as permitted.
  • Selling/Sharing: We do not sell or share Personal Information as defined by the CPRA through our consumer-facing Site. If that changes, you will see a prominent notice and opt‑out tools.
  • Sensitive Personal Information: We do not use or disclose sensitive Personal Information for purposes that require a right to limit under the CPRA.
  • Non‑Discrimination: We do not discriminate against you for exercising your CCPA/CPRA rights.
  • Shine the Light: We do not disclose personal information to third parties for their own direct marketing purposes.

How to Reach Us

  • Email: privacy@macropix.com
  • Mail: Macropix S.r.l., Via Marcora 41/43, 20097 San Donato Milanese (MI), Italy
  • Phone: +39 02 36549161

This Policy is for general informational purposes only and is not legal advice. Because privacy laws continue to evolve, the specific rights and obligations described here may vary by jurisdiction and over time.