VITRUM – Transparent LED Displays Behind Glass for Retail and Showrooms

Vitrum is the transparent LED display solution designed for installations behind glass, where visual impact and visibility inside the space must coexist.

A cabinet-based transparent LED system designed to combine digital content with visibility through glass, delivering high brightness, reliability and scenographic impact.

Transparent design • High brightness • Behind-glass installation • Scenographic effect

Vitrum enables brands to deliver dynamic content while preserving transparency, creating a striking floating visual effect that attracts attention without blocking the view.

Why Choose Vitrum?

Transparent LED displays behind glass allow brands to combine visibility and digital communication in a single solution. Vitrum is the ideal solution for transparent LED installations behind glass where visibility, brightness and structural reliability are required.

It is designed for projects where you want to combine digital content with a clear view inside the space, while maintaining a robust and long-lasting installation.

  • Transparency without blocking the view behind the glass
  • High brightness for visibility even in daylight conditions
  • Robust cabinet structure for long-term installations
  • Scenographic visual effect with floating images
  • Rear maintenance for clean and efficient service access

This makes Vitrum the preferred solution for brands that want both visibility and impact without compromise.

Vitrum vs other transparent LED solutions

Vitrum uses a cabinet-based structure, making it more robust and stable than adhesive or film-based solutions.

While ultra-light transparent films offer minimal visual impact, Vitrum provides higher brightness, better durability and easier maintenance for long-term installations.

How VITRUM transparency works

Vitrum combines a larger vertical pixel pitch to increase transparency with a tighter horizontal pixel pitch to maintain content readability.

For best results, dark backgrounds enhance contrast and amplify the floating effect across different lighting conditions.

Business and marketing benefits

  • Attract passers-by with high-impact transparent visuals
  • Maintain visibility inside the store while displaying content
  • Enhance brand image with innovative digital storefronts
  • Create immersive and scenographic retail environments

Applications

  • For retail storefronts and shop windows  
  • For glass façades and showrooms  
  • For scenography and stage backdrops  
  • For interior space separation and design

Creative best practices

  • Use dark backgrounds to amplify contrast and the floating effect
  • Use bold shapes and motion for better readability through glass 
  • Adjust brightness according to daylight and evening conditions

Part of a complete visual system

Vitrum can be integrated with content management systems and video processors, enabling dynamic content across multiple installations and locations.

Request more information

Looking for a transparent LED display behind glass?

Contact MacroPix to receive a tailored Vitrum solution.

Selected Vitrum installations

Discover how Vitrum transforms retail spaces and interior environments into dynamic transparent digital experiences.

retail and stores

Centro Veneto del Mobile – Milan

Macropix has redesigned the window display of the prestigious “Centro Veneto del Mobile” showroom in Milan with two transparent LED screens from the Vitrum series, ensuring that the view from the outside into the store remains unobstructed while simultaneously displaying visually striking content.

betting agencies

Sisal Wincity – Milan

A 50-square-meter transparent LED wall installed at the Sisal WinCity retail location. The goal was to renovate and separate two distinct areas—the betting hall and the restaurant—using visually striking floating images.

Traditional LED panels

Other products for glass surfaces

Products for creative installations

Product overview

  • Cabinet-based transparent LED system for stable installations
  • Transparency up to 80% for see-through applications
  • Lightweight aluminum structure (10–12 kg/m²)
  • High brightness up to 5000 nits
  • Rear maintenance with quick access
  • Modular design for scalable installations

Technical specifications

  • Pixel pitch: 2.5 mm to 10.4 mm
  • Transparency: up to 80%
  • Brightness: up to 5000 nits
  • Viewing angle: 140°
  • Grayscale: 14–16 bit
  • Power consumption: approx. 240 W/m²

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