Merlata Bloom Milano is one of the most innovative shopping centers in Europe, representing a cutting-edge example of modern and sustainable architecture and offering a wide range of services and attractions for visitors. With over 70,000 square meters of retail space, Merlata Bloom Milano is also one of the largest malls in Europe. It is home to more than 200 stores, including international fashion, technology, and lifestyle brands, as well as local and artisan boutiques.
The architecture of the center is characterized by modern and innovative lines, with particular attention to sustainability and energy efficiency. In this context, MacroPiX LED screens and monitors have made several shops in the shopping center more attractive because they are able to respect energy efficiency and at the same time deliver a unique visual experience, getting the audience involved in an immersive and multi-sensory way.
In recent years, the use of LED screens has become increasingly popular among retailers, both for indoor and outdoor use. These screens offer a variety of benefits that can significantly improve customer experience and increase sales.
The LED displays installed outside and inside various brand stores such as Bamboogie, Euronics, LOG and Game 7 are extremely visible, even from a great distance. Thanks to their brightness, they can attract the attention of passers-by, especially at peak times. In particular, those screens installed for Euronics and LOG are real digital portals above the main entrance, with all sides covered by LED cabinets of customized dimensions to cover the entire surface in continuity, giving almost a three-dimensional effect.
Used to create a dynamic and modern environment, they can display promotions, new arrivals and product information, encouraging customers to explore the store further. The LED screens installed at the Merlata Bloom shopping center are extremely versatile and easy to update. With software produced and developed by MacroPiX, contents can be modified in real time, allowing our customers to quickly adapt promotions and advertising messages based on current needs. During sales or special events, you can easily update the content of the screen to reflect current offers, keeping the message communicated to potential customers always updated. As a matter of fact high-resolution videos, animations and images can create a more immersive and memorable shopping experience.
Now more than ever, incorporating an LED screen, both inside and outside your store, offers numerous benefits. It improves visibility, attractiveness and interaction with customers, allows for easy content management and contributes positively to the brand image, all with an eye to energy saving. In a competitive market, adopting this MacroPiX branded technology can make the difference between a store that attracts and engages customers and one that goes unnoticed.
