Omnibus – advanced control for LED and LCD screen networks
In the world of large-scale digital communication, managing multiple LED and LCD screens efficiently is essential to maximizing visual impact. For companies, public institutions, and retailers, this remains a strategic challenge. Omnibuswas designed precisely to meet this need: it controls, synchronizes, automates, and enhances visual messaging while optimizing energy consumption.
Built on more than 15 years of continuous development, Omnibus is a reliable, professional-grade platform for organizations looking to deliver seamless, omnichannel communication across their entire display network. Developed by MacroPix, the system centralizes the management of LED and LCD installations through a single interface, simplifying operations and reducing overall running costs.
Content Management
At the core of Omnibus lies an intuitive interface created by MacroPix to simplify even the most complex display networks. The user experience focuses on clarity, enabling fast setup and full autonomy for end users.
Its greatest strength is the ability to centralize every aspect of content management. Operators can schedule, edit, and publish content across hundreds or thousands of devices simultaneously. Each display—or group of displays—can have its own playlist, complete with rules for timing, duration, frequency, and rotation. This makes Omnibus ideal for advertising networks, where frequent updates and geo-targeted messages are essential.
Omnibus also integrates seamlessly with external data sources, allowing automatic updates and dynamic content. By dividing a screen into multiple virtual zones, users can display weather data, news, alerts, safety information, advertising, and custom feeds simultaneously.
Role-based access control enhances security and collaboration: administrators can assign granular permissions, allowing multiple teams to work in parallel without conflict.
Key functionalities include:
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Remote management and monitoring
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Role-based access permissions
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Support for media uploads, URLs, HTML, and video capture
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Scheduling by date, time, and time slot
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Custom layouts with multi-zone partitioning
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Dynamic playlists triggered by external data feeds
Omnibus is fully scalable—from a single advertising display to thousands of screens globally—while maintaining stability and high security.
Energy Efficiency and Hardware Diagnostics
Beyond content management, Omnibus excels in operational control and energy monitoring—critical for organizations running large LED screens and high-brightness DOOH displays.
MacroPix has developed a proprietary energy-saving system that optimizes power consumption without compromising image quality. The platform analyzes every frame of a video and automatically regulates the display’s energy use according to brightness and visual complexity. This ensures significant cost reductions.
Omnibus also offers advanced energy reporting tools that provide continuous monitoring and detailed insights. Annual consumption (kWh) is converted into financial terms, giving companies clear visibility over budgets and ROI.
In addition, the built-in diagnostics module monitors device health in real time, sending automated alerts and enabling predictive maintenance. This approach extends the lifespan of LED installations while dramatically reducing service costs.
Programmatic Advertising
One of Omnibus’s most advanced features is its built-in programmatic advertising engine. Beyond simple content publishing, the platform manages commercial inventory: advertisers can reserve playback slots, while the system automatically retrieves ads in real time through programmatic DSPs and VAST protocols.
Users can set priorities, define play frequencies, and generate detailed delivery reports—an essential tool for DOOH operators.
Omnibus integrates seamlessly with external DSPs, ensuring a fully automated, transparent, and high-performance advertising workflow. Real-time reporting provides immediate insight into campaign delivery and ROI.
Perfect Solution for Every Market
Thanks to its modular structure, Omnibus adapts to a wide range of industries—from pharmacies updating schedules and promotions, to shopping malls coordinating multi-brand campaigns, to sports facilities and public institutions broadcasting real-time information.
Sectors served:
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DOOH
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Corporate
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Retail
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Public Administration
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Sports
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Rental & Events
With thousands of active licenses worldwide, Omnibus is proven to be stable and dependable. Together with integrations across advertising platforms, external data sources, and certified hardware, MacroPix sets a new benchmark for professional digital signage control, providing an intelligent, energy-efficient and secure platform for the future of visual communication.
