Rooftop giant screen Primocanale – Genova

The information illuminates the city of Genoa

On September 4, 2019, the new 128 sqm Led Screen placed on the top of the Piacentini skyscraper, above Terrazza Colombo, was inaugurated in Genoa, by the governor Giovanni Toti and by the mayor Marco Bucci.

What makes the new MaxiSchermo (=Giant LED screen) unique is the information characterized by a daily schedule, with news both in Italian and in English, like a big television, alternated to advertising and promotions

A program schedule full of news 365 days a year. A new way to communicate and interact with the city audience. An inclusive communication that plays a fundamental role between public and private, with messages useful to the community as in the case of weather emergencies. An information medium with which the individual can also interact with Christmas or Valentine’s Day greetings.

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