A major project completed in Rome featuring a high-impact, highly visible digital communication solution. The new giant outdoor advertising LED screen, installed in a strategic location with heavy vehicle and pedestrian traffic, has become a visual landmark in the area thanks to its striking visual presence and the quality of the displayed content. The project’s goal was to maximize visibility and enhance the building through a large-format architectural display capable of capturing attention and effectively delivering dynamic promotional and institutional content.
Installation details
The installation uses the SIGNUM-LS series, a model designed by Macropix to deliver top-tier performance and maximum reliability in outdoor environments, offering the best price-to-performance ratio on the market. The LED screen measures 26.88 x 2.88 meters, with a total surface area of 77.41 m².
- Product: Outdoor advertising LED screen
- Series: SIGNUM-LS
- Pixel pitch: 6.66 mm
- SMD: 2727
- Resolution: 4032 x 432 pixels
- Brightness: 7500 nits for perfect visibility even in direct sunlight
- Refresh rate: 3840 Hz for smooth, flicker-free images
- Ingress protection: IP66 front and rear for weather resistance
- Maintenance: front and rear access for maximum operational convenience
- Content management: Omnibus
Installation benefits
Thanks to Macropix technology, which made this major advertising project possible, the client now has a powerful communication tool with real-time content updates. Additionally, the entire building stands out in Rome’s urban landscape, becoming a digital landmark. Screen and advertising content management is handled by Omnibus software, which guarantees extreme efficiency and immediacy, an important added value in the DOOH sector.
Product used: SIGNUM-LS
The project utilized the SIGNUM-LS model with 6.6mm pixel pitch, a solution developed by Macropix for large-format outdoor applications. This series features rugged, reliable LED screens ideal for permanent installations thanks to their lightweight construction, durability, and ease of maintenance. The SIGNUM-LS series offers the best price-to-performance ratio on the market. Below are the product’s technical and structural specifications:
- Die-cast aluminum structure, lightweight yet robust (960×960 mm modules, 25 kg weight)
- Slim profile of just 91 mm for clean integration into architectural designs
- High brightness (up to 10,000 nits)
- High contrast ratio up to 10,000:1
- Wide viewing angle: 150° horizontal and 110° vertical
- IP66 protection on both sides for operation in any weather conditions
- Optimized heat dissipation system for consistent performance
- Dual maintenance access (front and rear) for quick and safe servicing
The SIGNUM-LS represents one of the most comprehensive and versatile solutions in the Macropix lineup: it combines superior visual quality, long-term durability, maximum operational efficiency, and competitive pricing, making every installation a solid investment with powerful communication impact.
