Macropix has brought cutting-edge digital signage with a striking installation at a contemporary tobacco shop in Vienna. This project showcases two floor-to-ceiling cylindrical LED columns that seamlessly integrate into the store’s modern interior design, transforming structural elements into powerful communication tools. The custom curved LED displays represent Macropix’s expertise in creating bespoke digital solutions for international markets. With Vienna as the backdrop, this installation demonstrates the company’s growing presence across Europe and its ability to deliver sophisticated projects that merge technology with architectural design.
Each cylinder features a continuous 360-degree curved surface displaying high-definition content visible from every angle within the store. Strategically positioned, one prominently in the foreground among product displays, the other anchoring the background, these digital columns create an immersive visual experience that elevates the entire retail environment. For the retail sector, this technology delivers tangible advantages: enhanced customer engagement through dynamic content, increased brand visibility, optimized use of vertical space, and the flexibility to update messaging instantly without physical renovations. The result is a shopping environment that captures attention, communicates effectively, and creates a memorable brand experience that traditional signage simply cannot match.
Installation details
The Vienna tobacco shop installation features two impressive cylindrical structures built with Macropix’s Flexilis series curved LED displays. These large-diameter columns integrate seamlessly with the store’s illuminated shelving and contemporary dark-ceiling aesthetic, creating a cohesive visual narrative that guides customers through the space.
Technical specifications:
- Product: Curved LED Display
- Shape: Cylindrical LED columns
- Series: Flexilis
- Pixel pitch: 2.6 mm and 3.9 mm
- Environment: Indoor installation
- Location: Tobacco retail store, Vienna, Austria
The combination of 2.6 mm and 3.9 mm pixel pitch options allows for optimal image quality at various viewing distances, ensuring crisp, vibrant content whether customers are standing close to examine products or viewing from across the store. The floor-to-ceiling design maximizes visual impact while maintaining the store’s elegant, uncluttered aesthetic.
Flexilis series: modular design for unlimited creative possibilities
The Flexilis-T.G system is Macropix’s advanced modular solution specifically engineered for creating curved LED screens and large-format screens. Unlike traditional flat displays, Flexilis is designed from the ground up to bend, curve, and adapt to creative architectural visions. This flexibility enables designers to transform ordinary spaces into extraordinary visual experiences, with shapes ranging from perfect cylinders to flowing waves and circular rings. Think of Flexilis as digital fabric that can wrap around any surface, the technology makes it possible to turn columns, corners, and curved structures into stunning display canvases that were previously impossible with conventional LED technology.
Extreme flexibility with built-in safety
The system’s core strength lies in its remarkable bending capabilities. Each circuit board can flex up to 90 degrees in both concave (curving inward) and convex (curving outward) directions. This means you can create everything from tight cylindrical columns to gentle curved walls, all while maintaining perfect image quality.
Key flexibility features:
- Minimum circle diameter of just 810 mm using 8 boards
- Standard modules measuring 960 x 480 mm, with custom sizes available
- Individual boards sized at 320 x 160 mm for precise curve control
- Integrated T-blocks that limit bending angles to protect internal components
- Specialized curve lines that prevent LED and component damage during installation
The engineering includes multiple safety features to ensure the displays maintain their integrity over time. The housing structure prevents over-bending that could damage the circuit boards, while the carefully designed flex points allow for dramatic curves without compromising the delicate LED components.
Superior image quality and durability
Flexilis displays deliver exceptional visual performance with support for 2K, 4K, and 8K resolutions, ensuring your content looks sharp and vibrant regardless of viewing distance. The system is designed to handle the demanding requirements of retail environments where displays operate continuously throughout business hours.
X-GOB protection technology
One of Flexilis’s standout features is the X-GOB coating technology, a specialized protective layer applied over the LED packages. This innovation significantly extends the display’s lifespan and performance in real-world conditions.
Protection benefits:
- Enhanced resistance to water, dust, and environmental particles
- Protection against accidental impacts and physical stress
- Improved electrostatic discharge (ESD) protection
- More comfortable viewing experience with reduced glare
- Longer operational life with consistent image quality
This protective coating acts like a invisible shield, allowing the displays to maintain their pristine appearance and performance even in high-traffic retail environments where accidental bumps and environmental factors are part of daily operations.
Versatile installation options
The modular nature of Flexilis makes installation straightforward and adaptable to various architectural requirements. Modules come with integrated power supplies and signal boards, simplifying the technical setup. The system supports multiple mounting configurations including freestanding structures, wall-mounted installations, and suspended arrangements.
Common creative applications:
- Cylindrical LED columns and wrapped pillars (as seen in the Vienna installation)
- Wave-pattern LED walls for dynamic architectural features
- Circular and ring-shaped displays for 360-degree viewing
- Custom curved configurations tailored to unique spaces
This versatility means that whether you’re working with existing architectural elements or designing new features from scratch, Flexilis adapts to your vision rather than forcing your design to conform to technology limitations. The Vienna tobacco shop project exemplifies how Macropix transforms traditional retail spaces into engaging digital environments. By combining innovative Flexilis technology with strategic design thinking, these cylindrical LED displays don’t just show content—they create an immersive brand experience that resonates with today’s visually sophisticated consumers.
