This installation for Hybrid Tower represents one of the most significant DOOH projects in the Mestre metropolitan area and one of the most monumental in Italy. This large-format LED advertising screen is perfectly integrated into the building’s vertical architecture and engineered to deliver maximum efficiency, visibility, and reliability. With an active surface of 200 m², the LED screen provides an ideal stage for high-impact content dedicated to premium media space sales.
A new digital landmark in the Mestre skyline
The LED screen installed on the Hybrid Tower was conceived to transform one of the city’s most recognizable buildings into a large-scale digital communication landmark. The tower’s distinctive architecture, featuring integrated solar panels positioned above and below the display, gives the project a strong and innovative identity, where technology, sustainability, and visual impact coexist in perfect balance.
The largest LED screen in Italy: a 200 m² urban beacon visible from long distances
With its monumental 200 m² surface, the LED screen ranks among the most impressive DOOH installations in Italy. At night, the entire façade lights up like an urban beacon, illuminating the skyline and capturing attention from considerable distances. It is not just a display, but a scenographic element that redefines the image of the entire building.
- 200 m² LED screen, among the largest in the country
- Ideal visual performance for high-exposure DOOH campaigns
- Transformation of the building into a new urban reference point
Hybrid Tower in Mestre: integrated technology and sustainability
The Hybrid Tower, a 19-storey building in the heart of Mestre’s business district, hosts the LED screen within a unique architectural context. The solar panels installed above and below the display help optimize energy consumption and reinforce the project’s sustainable character. The integration of architecture and technology creates an effective balance between energy efficiency and strong visual presence.
- Hybrid façade with integrated photovoltaic panels
- Excellent balance between energy consumption and brightness output
- Project fully aligned with the green requirements of modern DOOH
A strategic DOOH installation in the center of Mestre
Located between the train station, commercial areas, and major urban connections, the installation benefits from constant exposure and continuous audience flow. This positioning makes the LED screen a premium platform for brands and high-visibility campaigns. Key advantages for advertisers include:
- Maximum exposure in a high-traffic urban area
- High contact frequency thanks to pedestrian and vehicular flows
- Exclusive space for premium content and high-impact communication
Technical details
The largest LED screen in Italy is engineered to ensure high performance, reliability, and operational continuity. Outdoor SMD LED technology guarantees uniform colors, wide viewing angles, and resistance to environmental conditions. The modular structure allows safe and stable integration onto the tower façade. With its impressive dimensions, 10 meters wide and 20 meters high, the screen is ideal for delivering high-impact premium campaigns.
- Product: SIGNUM-T
- Pixel pitch: 16 mm
- Purpose: DOOH advertising space sales and management
- Dimensions: 10 × 20 meters
- Total surface: 200 m²
- Resolution: 625 × 1,250 pixels
- Brightness performance: 7,500 nits for full readability in any lighting condition
Visual dominance and top-level DOOH performance
Thanks to its size, location, and brightness, the installation stands among the highest-performing DOOH assets in Italy. Key benefits provided by the system, and by the SIGNUM platform in particular, include:
- 200 m² of surface amplifying campaign impact
- Constant visibility in a very high-traffic area
- Strong scenographic value during evening hours
- Enhancing the building and the urban area
The LED screen elevates the Hybrid Tower to the status of a contemporary landmark, improving the perception of the entire urban context.
- The building becomes both an architectural and communication reference point
- Attraction of premium advertisers seeking prestigious media spaces
- Increased appeal of the surrounding area
Sustainability and energy efficiency
The integration of solar panels contributes to reduced energy consumption and more responsible system management.
- Lower operating costs
- Improved long-term energy efficiency
- Alignment with green standards of the modern DOOH market
Product used: SIGNUM
The SIGNUM series is specifically designed for fixed outdoor installations and stands out for its exceptional robustness, maximum energy efficiency, and high visual performance—key requirements for large-format DOOH applications. Below is a detailed overview highlighting the main advantages and features for large-scale installations.
Extreme visual performance for DOOH
Perfect visibility in all lighting conditions is a primary requirement for DOOH, and the SIGNUM-FS—flagship model of the series—is engineered to exceed this challenge:
- Ultra-high brightness: up to 10,000 nits, dimmable across 256 levels with no loss of quality. This is crucial, as traditional SMD technology at 5,000–6,500 nits is not easily readable in strong sunlight.
- Maximum contrast ratio: exceptional 16,000:1 contrast.
- Stability and long lifespan: optimized for durability, with minimal brightness degradation. After 5 years, the display still delivers approximately 7,000 nits starting from 10,000 nits.
- Refresh rate: 3,840 Hz, ensuring smooth content playback even for high-speed footage.
Energy efficiency
Controlling operating costs is essential for screens running 24/7. SIGNUM-FS delivers significant economic benefits:
- Common cathode technology (CCES): combined with Ekoled 4-Leaf energy-saving technology.
- Guaranteed energy savings: Ekoled 4-Foglie ensures power reductions of over 20% and up to 40% compared to competitors.
- High ROI: lower electricity costs, long lifespan, extended warranty, high recyclability, and low maintenance costs all contribute to a strong return on investment.
- Sustainability: die-cast aluminum structure with up to 90% recyclability and minimal use of plastics.
Durability and reliability in extreme environments
For DOOH installations exposed to the elements, protection and resistance are essential:
- Extreme IP protection: IP68 front and IP66 rear. IP68 is the highest waterproof standard, allowing long-term resistance to water immersion under specified pressure.
- Sealed design and drainage: fully sealed die-cast aluminum module frame with waterproof connectors and integrated drainage holes to prevent water accumulation.
- Thermal and structural resistance: operating temperature range from –30°C to +65°C without heaters or forced ventilation.
- Heat dissipation: fully aluminum LED boards and modules with dedicated heat sinks and rear cooling fins.
- Fire resistance: aluminum construction enables rapid heat dissipation, achieving 5VB fire resistance rating.
- Advanced reliability testing:
a) Thermal shock testing for 500 hours between –40°C and +125°C
b) HALT testing up to –60°C, +120°C, and 45G vibration
c) Immersion, salt spray, and salt fog tests
Logistical advantages and installation flexibility
For large DOOH projects, ease of installation, weight, and maintenance are crucial to reducing labor and infrastructure costs:
- Lightweight design: only 24 kg/m² thanks to the aluminum frame
- Advanced structural design: seamless joints and high flatness ensured by die-cast aluminum
- Cableless design: board-to-board connections via rigid BTB connectors; power and data cables hidden at the bottom of the panel, with concealed power and data boxes
- Design flexibility: supports curved or 90° corner screens. Modules can be cut at 45° to create curved or angled displays, and curved modules can be added for L-shaped screens and enhanced anamorphic 3D effects
- Simplified maintenance: front and/or rear service access via key, with no magnets or screws required
- Upgradability: interchangeable LED boards with different pixel pitches on the same module; each LED board includes a safety cable
SIGNUM-FS is a system engineered to excel in reliability and longevity under extreme conditions, combining outstanding visual performance (up to 10,000 nits) with significant energy savings, together maximizing return on investment for DOOH operators.
