In the world of digital out-of-home advertising, location is everything. And when the placement is right, even a single screen can become an extraordinarily powerful communication tool. That is the principle behind the project delivered by Macropix for Pikasso inside the Waterfront Mall: two 2.6 mm pixel pitch LED screens transforming the heart of the shopping center into a high-impact visual stage.
Installed alongside the escalators, the area with the highest pedestrian traffic in the entire mall, the displays do far more than simply broadcast content. They become an integral part of the architecture itself, blending seamlessly into the surrounding space. In a shopping mall environment, where thousands of people move through every day with constantly shifting attention spans, capturing the eye at the exact moment it lifts is the competitive advantage every brand is chasing. This project achieves that with precision, placing advertising messages exactly where attention naturally lands.
Installation details
The project involved the supply and installation of two high-performance indoor LED displays, specifically designed for a dynamic, high-traffic retail environment such as a shopping mall. Below are the main technical specifications:
- Product: Indoor LED Display
- Series: Mobilis-FT
- Pixel Pitch: 2.6 mm
- Dimensions of each screen: 150 × 300 cm
- Number of installations: 2 units
- Positioning: Alongside the escalators in the mall’s central area
With a 2.6 mm pixel pitch, the displays deliver sharp and highly detailed visuals even at close viewing distances, a critical requirement in indoor environments where audiences are often only a few meters away from the screen. The generous dimensions of 150 × 300 cm per display create a commanding visual presence without ever feeling intrusive within the architectural context of the shopping center.
Mobilis-FT: the technology behind the project
For this installation, Macropix selected the Mobilis-FT series, one of the most advanced indoor LED display solutions currently available on the market. But what makes this product particularly suitable for a project like the Waterfront Mall installation? The first standout feature is its ultra-slim profile: just 33 mm thick. This allows the displays to integrate discreetly into the environment without visually overcrowding the space or interfering with pedestrian flow.
The modules are available in multiple sizes and can be freely rotated and combined, enabling fully customized video surfaces for virtually any architectural setting. The Mobilis-FT series delivers smooth imagery, natural color reproduction, and a 160-degree viewing angle both horizontally and vertically. In practical terms, content remains bright, sharp, and highly visible from almost any position, an essential requirement in an open, constantly moving environment such as a shopping mall, where viewers approach the screens from multiple directions.
One of the features most appreciated by professionals working with this product is its operational practicality:
- No visible cables between modules, ensuring a clean and premium aesthetic
- Fully front-service maintenance, with no need to remove the structure from the wall
- Flexible installation options including wall-mounted, freestanding, or suspended configurations, adapting to virtually any project requirement
- A certified solution for demanding environments
The Mobilis-FT series is certified according to the main international quality and safety standards, confirming a product engineered not only to make visual impact, but also to deliver long-term reliability and consistent performance, exactly what a DOOH operator like Pikasso requires for its advertising infrastructure.
