Save The Duck’s flagship store in Bologna has been transformed into a cutting-edge communication hub thanks to Macropix’s innovative installation. In the fashion retail sector, where the shopping experience makes all the difference and every detail matters in an increasingly competitive market, this project sets a new standard. On the main wall of the store, a 192 x 144 cm LED screen comes to life, completely redefining the concept of digital storefront. The display becomes a genuine window of light that interacts with the space’s minimalist architecture, flush-mounted with millimeter precision to blend seamlessly with its surroundings. The installation serves as the beating heart of the retail space: the LED screen showcases Save The Duck’s iconic jackets through high-impact visuals set against essential chromatic backgrounds that elevate the brand identity and reinforce its premium positioning.
Each image is an invitation, each sequence guides customers through an immersive journey that begins at the entrance and naturally leads them to the product. For the retail sector, this technology represents a real game-changer: it enables real-time updates of collections, seasonal campaigns, and product launches, transforming the physical space into a dynamic, always-current communication channel. The store becomes a living organism, able to adapt to marketing needs without structural interventions, cutting costs while maximizing visual impact. Macropix doesn’t just deliver a display, they build a tailored solution where technology, design, and commercial strategy come together in perfect harmony.
Installation details
At Save The Duck’s Bologna flagship store, every element has been designed to integrate seamlessly with the brand identity. Macropix’s installation stands out for its technical precision and attention to detail, turning a wall into a sophisticated, high-performing communication tool. At the heart of the project is an LED screen from the Subtilis-J series, specifically chosen for its ideal characteristics in high-end retail environments. With a 2.5 mm pixel pitch, the display delivers crystal-clear images even at close range, allowing customers to appreciate every detail of Save The Duck’s collections with professional-grade definition. Here are the technical specs:
- Location: Bologna, Italy
- Client: Save The Duck
- Product: LED screen
- Series: Subtilis-J
- Pixel Pitch: 2.5 mm
- Display area: 192 x 144 cm
The viewing area has been precisely calibrated to maximize visual impact without overwhelming the surrounding environment. The 192 x 144 cm of luminous surface creates the perfect balance between scenic presence and architectural harmony, respecting the minimalist language that characterizes Save The Duck’s spaces. The result is a focal point that captures attention without being intrusive, communicates without shouting, and showcases the product while letting it take center stage.
Product used: Subtilis-J
Behind the illuminated wall at the Save The Duck store sits Subtilis-J, a series of LED screens developed by Macropix specifically for indoor environments like retail stores, showrooms, and public spaces. Designed for those seeking top-tier performance without compromising ease of use, this solution represents the perfect balance between advanced technology and operational simplicity.
Smart design, stress-free installation
Subtilis-J’s strength lies in its modularity: each screen consists of lightweight, compact panels that fit together like pieces of a customizable puzzle. The die-cast aluminum cabinet ensures durability without adding excessive weight (approximately 25 kg per square meter), while the lock-based mounting system allows for custom configurations in any space. Module dimensions: 480 x 640 x 75 mm, designed to facilitate transport and assembly even in spaces with limited access. The ability to combine standard and custom modules means the screen adapts to the store, not the other way around.
Image quality that makes the difference
In high-end retail, visual quality isn’t just a detail, it’s the message itself. Subtilis-J offers 650 nit brightness, perfect for well-lit indoor environments, delivering vibrant colors and sharp contrasts without blinding customers.
Key Visual Performance:
- 3840 Hz refresh rate for smooth, flicker-free images
- 13-bit color processing for natural, realistic gradations
- 140° viewing angle (horizontal and vertical), visible from anywhere in the store
What this means in practice: Save The Duck’s jackets appear on screen exactly as they do in real life, with faithful textures, accurate tones, and fluid motion that catches the eye and holds attention.
Long-term reliability, simplified maintenance
An LED screen in a retail store needs to run every day, for many hours, without issues. Subtilis-J is built to last: operating temperature range from -10°C to +45°C, IP40 protection on both sides, and an optimized heat dissipation system thanks to its aluminum structure and integrated thermal-conductive materials. But what happens when technical intervention is needed? The modular design allows for both front and rear maintenance: LED cards can be removed from the front using dedicated tools, while modules can be unlocked from the back to access electronic components and power supplies.
This means quick interventions without having to dismantle the entire installation or close the store. Subtilis-J proves to be the ideal choice for brands like Save The Duck that demand technology that performs flawlessly over time, ensuring consistent visual quality and simplified management. A professional solution that makes complexity accessible, allowing the brand to focus on what really matters: telling their story and engaging customers.
