Macropix developed an outdoor SMD LED display for the DOOH (Digital Out Of Home) sector, integrating a digital advertising screen directly into a building façade in a highly visible urban environment. The display measures 3 × 2 metres, features a 3.9 mm pixel pitch, a resolution of 768 × 576 pixels and a brightness of 6,000 nits, helping advertising content remain clear and visible even in bright daylight.
Installation benefits
The installation transforms a traditional static surface into a dynamic communication channel that can be updated whenever needed. In the DOOH sector, this makes it possible to alternate advertising campaigns, promotions and information without physically replacing printed materials.
With a brightness of 6,000 nits, the screen provides strong outdoor visibility, while the 3.9 mm pixel pitch delivers good image definition even at relatively short viewing distances. Its façade-mounted position, facing the street, also maximises exposure to both pedestrians and motorists.
Key benefits include:
- high visual impact in an urban environment;
- rapidly updatable digital content;
- greater attention compared with static advertising;
- strong readability in bright ambient light;
- the ability to schedule different campaigns throughout the day.
The Signum-FS range is specifically designed for fixed outdoor installations and includes applications such as LED billboards, rooftop displays and wall-mounted advertising screens.
Product used
The installation uses a solution from the Macropix Signum-FS family, developed specifically for outdoor LED applications. Its aluminium construction is designed to improve heat dissipation and protect internal components, while concealed wiring and board-to-board connections contribute to a cleaner and more reliable structure.
Outdoor durability is a key feature of the product. Signum-FS offers IP68 protection on the front and IP66 on the rear, together with a sealed aluminium structure and waterproof connections, helping the display withstand challenging environmental conditions.
Other features of the product family include:
- brightness levels of up to 10,000 nits in selected configurations;
- a 3,840 Hz refresh rate;
- front and rear maintenance options;
- energy-saving LED technology;
- a modular architecture designed to simplify servicing and upgrades.
For non-technical users, this means a display designed to be bright, durable, efficient and easy to maintain, making it particularly suitable for advertising installations operating continuously outdoors.
