Within the prestigious conference room of the Pictet Group stands an installation that redefines the very concept of professional visual communication. The new LED video wall designed and installed by Macropix is an architectural element that engages with the space, a technological stage where every presentation, every financial analysis, every investment strategy comes to life with unprecedented clarity.
The entire conference room wall transforms into a continuous luminous surface that draws the eyes of guests and speakers alike, creating an immersive experience that elevates every meeting to a moment of excellence. The uniform, calibrated light from the large-format screen enhances Pictet’s iconic red lion, a symbol of strength and strategic vision for the banking group, giving content a broad, almost cinematic feel. Here, in the attentive silence of the audience, complex financial charts, real-time market data, and strategic projections take on a new dimension: not merely information, but visual narratives capable of guiding important decisions.
Installation details
For Pictet, one of the world’s most prestigious banking groups, this represents more than just a technology upgrade. It’s the embodiment of an identity that bridges tradition and innovation, Swiss precision and contemporary vision. In an industry where credibility and professionalism are built in part through the environments where clients are welcomed, the LED screen becomes a silent yet powerful ally: reinforcing the brand, enriching every moment of engagement, and transforming the Milan conference room into a space worthy of an international and sophisticated clientele’s expectations. When applied with this level of mastery, this technology delivers concrete, measurable benefits: perfect visibility from every angle in the room, color uniformity ensuring absolute fidelity of presented data, absence of annoying reflections that could disrupt concentration, and a scenic presence that enhances both content and presenters.
There’s no longer any need to ask participants to move for a better view of a detail or to dim the lights at the expense of visual contact. Every element of the presentation is perfectly legible, every color nuance is preserved, every message lands with the impact it deserves. The Milan installation for Pictet represents an example of engineering precision applied to high-level corporate spaces. Macropix designed a custom solution that integrates seamlessly with the conference room’s architecture, creating a continuous and immersive visual experience. The LED video wall occupies the entire wall with a surface area of 720 x 202.5 cm, offering a 32:9 panoramic format that amplifies the perception of space and creates an exceptionally wide field of view. This configuration was specifically designed for the needs of financial presentations, where it’s often necessary to simultaneously display multiple data streams, comparative charts, and complex dashboards.
Technical specifications:
- Product: LED video wall
- Series: Imaginis-JC
- Pixel pitch: 1.8 mm
- Display area: 720 x 202.5 cm of continuous surface
- Brightness: 800 nits
- Resolution: 4000 x 1125 pixels for crystal-clear details and perfectly legible text
- Format: 32:9 panoramic
The 1.8 mm pixel pitch deserves special attention: this pixel density ensures that even the smallest characters in an Excel spreadsheet, the details of a financial chart, or the footnotes of a contract appear perfectly sharp and readable. At typical conference room viewing distances, the human eye no longer perceives individual pixels, but only a continuous, uniform image comparable to the quality of professional print. The 800-nit brightness represents the ideal balance for a professional indoor environment: high enough to ensure contrast and brilliance even with room lights on, yet calibrated to avoid eye strain during extended presentations. In a conference room where participants may be seated for hours, this balance makes the difference between comfort and visual fatigue.
Product used: Imaginis-JC
The Imaginis-JC series chosen by Macropix for this project represents the most advanced evolution in professional LED display technology. But what makes this product so special? The answer lies in a complex-sounding technology called Flip Chip COB (Chip on Board), which hides very concrete and easily understandable benefits. Imagine building a mosaic: the traditional method would involve assembling thousands of separate tiles, each with its individual backing. COB technology, instead, is like having all the colored fragments already fused together in a single protected, durable, and perfectly uniform sheet. The result? A surface that fears neither dust, moisture, nor minor impacts, that can be cleaned with a simple cloth without worry, and that’s naturally protected from electrostatic discharge. For a conference room used daily, this means simplified maintenance and operational peace of mind.
Images that speak for themselves
The true magic of the Imaginis-JC reveals itself the moment the screen powers on. Thanks to a 10,000:1 contrast ratio, blacks are truly black, deep, absolute, while whites shine with pure light. This isn’t a technical detail for enthusiasts: it’s what allows a financial chart to have depth, a photograph to seem three-dimensional, a presentation to truly capture attention instead of getting lost in washed-out grayness.
What the Audience Actually Sees:
- Deep blacks and vivid contrasts: charts and data emerge with three-dimensional clarity, not flattened like on conventional screens
- True colors from every angle: 170° viewing angle ensures that even those seated at the sides of the room see exactly the same colors as those in the center
- Calibrated brightness: 800 nits perfect for indoor environments, without glare or washed-out images
- Preserved details: the HDR technology available on the display brings out every nuance, from the darkest shadows to the brightest highlights
- When Pictet presents an investment portfolio to clients, every color shade in a chart can communicate stability or volatility. When showing market trends, every line must be sharp and unequivocal. The Imaginis-JC ensures nothing gets lost in translation from data to display.
Designed for viewers, not just installers
An aspect rarely considered but making an enormous difference in daily use is visual comfort. In a conference room, guests and colleagues may find themselves in front of the screen for hours. The Imaginis-JC integrates advanced eye protection technologies, reducing exposure to blue light, that component of the light spectrum that can strain eyes and disturb wellbeing, without compromising color quality. The display is certified for extended use (RG0 classification, the highest safety level) and features a dedicated low blue light emission mode. The low-reflectance surface eliminates those annoying reflections that often force you to turn off lights or close curtains, while anti-moiré technology cancels that grainy or striped effect that can appear when photographing a screen or when wearing glasses. The result is simple: after three hours of meetings, eyes don’t burn, concentration doesn’t waver, and the quality of experience remains high from the first minute to the last.
Design that respects architecture
The elegance of Pictet’s spaces couldn’t be compromised by an invasive installation. At just 5 kg per square meter and with a total wall-mounted installation thickness under 70 mm, the Imaginis-JC integrates into the architecture as if it were designed for that space from the beginning. Compared to traditional LED systems, this solution is approximately 25% lighter and thinner, an advantage that’s not just aesthetic but also structural, simplifying installation even in historic buildings or spaces with architectural constraints. Maintenance, when necessary, occurs entirely from the front thanks to a magnetic mounting system. Modules detach without tools, wireless technology eliminates cable clutter, and the integrated 3-in-1 system for power and data reduces installation complexity. Translated into practical terms: if technical service is needed, it’s done in minutes, without dismantling walls, without interrupting the room’s operations for days, without creating disruptions.
Sustainability you can measure on your electric bill
In an era when even the most prestigious financial institutions pay close attention to sustainability, energy efficiency becomes a concrete added value. The Imaginis-JC consumes an average of 125W per square meter—about one-third compared to conventional LED displays. For an installation of over 14 square meters that remains on many hours per day, this means tangible savings on operational costs and significantly reduced environmental impact. But above all, it means more efficient heat management, components that last longer, colors that remain stable over time. Year after year, the screen will continue to offer the same performance as day one, without fading, without brightness drops, without those color shifts that plague lower-quality displays.
Conclusion
The Macropix installation at Pictet’s Milan conference room demonstrates how technology, when chosen with expertise and implemented with mastery, can transcend its merely technical function to become an integral part of a brand’s identity. It’s not just about displaying content: it’s about creating memorable experiences, communicating values, building that credibility and prestige that make the difference in high-level financial services.
