In collaboration with Streetvox, Macropix has completed a prestigious project for Intesa Sanpaolo featuring a large banner-style advertising screen at the entrance to the new Gioia 22 tower in Milan. The project combines aesthetics, innovation, and technology, enhancing one of the most modern architectural symbols of Milan’s new skyline.
The project involves the installation of a 19-meter-wide by 3-meter-high LED giant screen, with a total surface area of 57 m². The SIGNUM-HS4.8 display offers a physical resolution of 3952 x 624 pixels with a 4.81 mm pitch, ensuring sharp definition even at close range. The brightness of 5000 nits, combined with a refresh rate of 3840 Hz, ensures smooth, bright, and perfectly legible images even in bright sunlight. The system is designed to withstand the most challenging environmental conditions, with IP65 protection on both the front and rear and an operating range from -20°C to +60°C. The total weight is approximately 1,824 kg, with an optimized average consumption of only 0.18 kW/m², confirming maximum energy efficiency.
The display is powered by UltraDVI-3K electronics and connected via fiber optic links (1TX + 1RX) to guarantee stable, high-performance signal transmission. The system includes spare parts (outdoor LED modules, power supplies, receiving cards, and adapters) along with side covers for an enhanced aesthetic finish. The supporting structure and certified static design ensure maximum durability and safety, while maintenance can be carried out from both the front and rear for greater operational efficiency.
Installation benefits
The solution designed for Intesa Sanpaolo delivers high visibility, exceptional durability, and strong environmental performance, providing dynamic communication with significant visual impact. Its strategic placement and refined design elevate the bank’s corporate identity, making it a highly effective tool for institutional messaging as well as promotional content. The partnership with Streetvox ensured seamless integration between content and technology, resulting in a state-of-the-art urban digital signage installation. The key strengths of the SIGNUM series, and Macropix’s outdoor products as a whole, can be summarized as follows:
- High energy efficiency and reduced average consumption
- Excellent visibility even in bright sunlight
- Lightweight and fully recyclable aluminum structure
- Easy maintenance thanks to front and rear access
- Stable and secure remote control with dedicated electronics
Products used
SIGNUM is one of the most advanced solutions in the Macropix range for fixed outdoor installations. Below are the details and technical specifications of the product used for the installation, namely the SIGNUM-HS4.8:
- Physical pitch: 4.81 x 4.81 mm
- Panel size: 1000 x 1000 x 92 mm
- Board size: 250 x 250 mm
- LEDs per pixel: 1 RGB (SMD) 1921
- Frequency: 3840 Hz
- Viewing angle (H/V): 160°/120°
- Brightness: 5,000 nits
- IP protection rating (front/rear): 65
- Maintenance access: Front and/or rear
