Indoor LED screen installation at Bomboogie store in Florence

Discover new installation at Bomboogie store in Florence developed by Macropix. Two indoor LED screen that delivers sharp, uniform images, perfectly suited to a retail environment. The project covered installation, logistics, and on-site assembly management, while the Omnibus software enables remote control and real-time content scheduling, providing maximum flexibility for promotional campaigns and in-store visual communication. The solution is modular, lightweight, and easy to maintain, making it ideal for enhancing the overall brand experience for customers.

Installation details

The new SUBTILIS-J2.5 indoor LED screen has been installed inside the Bomboogie store in Florence, a prime location designed to deliver a high-end retail experience. Positioned in a high-traffic area, the display creates immediate visual impact, enhances the commercial space, and blends seamlessly with the interior design and the brand’s identity. The goal of the project was to create a digital focal point capable of delivering promotional and informational content with outstanding visual quality, while ensuring maximum flexibility and ease of use for content updates.

Technical specifications

The SUBTILIS-J2.5 selected for this project is an indoor LED system engineered for high performance and uncompromising modularity.

  • Display area: 1440 × 2560 mm
  • Surface: 3.69 m²
  • Resolution: 576 × 1024 pixels
  • Pixel pitch: 2.5 mm
  • Module size: 480 × 640 × 75 mm
  • Configuration: 3 modules wide × 4 modules high
  • LEDs per pixel: 1 RGB SMD 2121
  • Brightness: 650 nits
  • Refresh rate: 3840 Hz
  • Viewing angle: 140° horizontal / 140° vertical
  • Maintenance access: front

Key benefits

The two LED screens installed inside the Florence store help create a greater sense of spaciousness throughout the environment. Along with the interior design and furnishings, the LED screens were also conceived to fully reflect Bomboogie’s style: clean, design-focused lines and colors inspired by the military aesthetic that has always defined the brand. This solution allows the brand to communicate in a dynamic and engaging way, capturing visitors’ attention effectively. Thanks to the flexible modular design of the SUBTILIS-J series, the screen can adapt to virtually any format. Content can be updated in real time, ensuring maximum operational flexibility, while the lightweight design and easy maintenance help reduce both management time and costs.

Product used: SUBTILIS-J

For this project, Macropix selected the SUBTILIS-J series, a solution specifically developed for indoor environments and ideal for commercial, retail, and public spaces. The SUBTILIS-J series combines high performance, flexible modularity, and easy maintenance, delivering high-definition images and fast, efficient content management.

Structural overview and design

SUBTILIS-J features lightweight, compact modules designed for quick installation and straightforward maintenance.

  • Design and materials: die-cast aluminum cabinet for strength and lightness; the LED panel integrates flat data cables, a receiving card, and power supply
  • Module size: 480 × 640 × 75 mm
  • Weight: 25 kg/m²
  • Mounting and configuration: each module is equipped with locking mechanisms and can be freely positioned to create custom layouts
  • Custom solutions: standard and bespoke modules can be combined to achieve virtually any screen format

Visual performance

The series delivers sharp, uniform images that enhance content and draw attention.

  • Brightness: 650 nits
  • Refresh rate and color depth: 3840 Hz, ≥13-bit color processing
  • Contrast and image quality: high color uniformity and smooth motion
  • Viewing angle: 140° horizontal / 140° vertical, optimal viewing distance of 3 m

Durability, reliability, and thermal management

The SUBTILIS-J2.5 is designed for long LED lifespan and stable operation in indoor environments.

  • Operating temperature: from −10°C to +45°C
  • Protection rating: IP40 front and rear
  • Thermal management: optimized design for efficient heat dissipation, using an aluminum structure and thermally conductive materials

Maintenance

The modular design supports both front and rear maintenance.

  • Front access: removal of LED panels and access to power supplies and cabling using dedicated tools
  • Rear access: module release with professional tools for servicing boards and electronic components

The SUBTILIS-J2.5 therefore stands out as a versatile, high-performance, and reliable solution for premium indoor installations.

Content management software: Omnibus

Content management is handled by Omnibus, Macropix’s cloud-based platform that allows remote control of devices, scheduling of dynamic playlists, and real-time updates of promotional or informational messages. Through an intuitive interface, Omnibus enables device diagnostics monitoring, multimedia playlist management, and optimization of energy consumption and performance, turning the screen into a flexible, efficient digital channel fully integrated into the store’s retail experience.

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