In the beating heart of Milanese luxury, on Via Montenapoleone, Macropix has created an installation for Montecore srl that transforms the very concept of a clothing showroom. This project represents the evolution of high-end retail, where digital signage technology is no longer simply a decorative element but becomes the absolute protagonist of the shopping experience. The new retail space demonstrates how an LED screen can revolutionize product presentation in retail, offering tangible benefits that go far beyond aesthetic impact. LED technology allows the showroom’s atmosphere to be instantly modified, adapting settings, colors, and visual narratives based on collections, seasons, or special events. This means the space’s entire identity can be completely transformed without any physical intervention, providing flexibility that’s impossible to achieve with traditional displays.
Technology that redefines high-end shopping
In the exclusive setting of Via Montenapoleone, where every detail communicates prestige and refinement, the wall-mounted screen integrates seamlessly into the showroom’s minimalist architecture, becoming the visual focal point around which the entire experience revolves. The front-facing LED screen creates narrative continuity that envelops visitors in a high-definition visual story, where fluid, textured imagery enhances the color depth and contrast of the display with a premium quality perfectly in tune with the location’s exclusivity. The symmetrical layout of the space, with mannequins and essential display fixtures framing the pathway, naturally guides the eye toward the large screen, which becomes a true digital stage for collections, campaigns, and brand content.
Calibrated lighting and neutral-toned furnishings emphasize the LED’s brilliance, creating an extraordinary scenic impact while never sacrificing the elegance and sophistication that characterize high-end fashion retail. This project confirms Macropix’s ability to combine cutting-edge LED technology, interior design, and visual storytelling, transforming the traditional showroom into a dynamic and deeply engaging space. The result is an exclusive environment where every visit becomes part of a highly emotional digital narrative, capable of transforming a simple shopping moment into a memorable and immersive experience.
Ultra high resolution LED screen
The installation by Macropix at the Montecore showroom represents a perfect example of integration between technological innovation and architectural sensitivity. The installed LED screen transforms a wall of the retail space into a dynamic surface of impressive proportions, capable of capturing attention and guiding the visual narrative of the entire environment. The display surface extends nearly five meters in width and over two meters in height, creating a scenic presence that dominates the space without overwhelming it. Thanks to ultra-high-resolution LED technology from the Imaginis-JC series, every piece of content is reproduced with extraordinary definition, where textures, details, and color gradations emerge with surprising fidelity. The 1.25mm pixel pitch ensures image quality comparable to that of a professional screen, allowing viewing from close distances without any loss of definition.
Installation Details
- Location: Montecore Showroom, Via Montenapoleone, Milan
- Product: LED display
- Model: Imaginis-JC series
- Pixel pitch: 1.25mm
- Display area: 4800 x 2363mm
- Resolution: 3840 x 1890 pixels
The choice of such a fine pixel pitch isn’t accidental: in a retail environment where customers can get very close to the screen, every detail matters. The Ultra HD resolution allows photographic and video content to be displayed with quality comparable to the finest cinematic productions, transforming the LED Wall into a true digital window capable of transporting visitors into immersive and engaging visual worlds. The installation was designed to integrate harmoniously with the showroom’s architecture, maintaining a slim profile that doesn’t alter the space’s proportions. Professional color calibration ensures that reproduced colors are faithful to the tones of the presented collections—a fundamental aspect in the fashion sector where color perception is crucial to purchase decisions.
Product used: Imaginis-JC
The Imaginis-JC series represents excellence in LED display technology, chosen by Macropix for this project thanks to its unique characteristics that make it perfect for high-end retail environments. What distinguishes this display from traditional solutions is its Flip Chip COB (Chip on Board) architecture, a technology that offers tangible advantages in terms of reliability, visual quality, elegant design, and energy efficiency.
Innovative construction for superior performance
The heart of the Imaginis-JC series is its advanced Flip Chip COB technology, which completely rethinks how an LED display is built. Instead of using individually packaged LED chips as in traditional displays, this technology mounts numerous LED chips directly onto a single surface, then protects them with a layer of epoxy resin that serves simultaneously as a protective shield and light diffuser.
This construction offers exceptional reliability: the screen resists moisture infiltration, dust accumulation, and physical impacts; it can be cleaned without worry; and is protected from electrostatic discharge. For a showroom open to the public, this means peace of mind in daily management and simplified maintenance.
Another fundamental advantage concerns heat management. The Flip Chip COB design enables more efficient thermal dissipation, which translates to longer-lasting components and colors that remain stable over time. In an environment that stays on for many hours a day, this means consistent visual performance year after year and reduced maintenance costs.
Visual quality that captivates
The Imaginis-JC offers a truly superior viewing experience thanks to its exceptional contrast and brightness characteristics. The display produces deep, pure blacks while maintaining a contrast ratio of 10,000:1 with 600 nits of brightness. This ability to represent absolute blacks ensures that content appears vibrant and three-dimensional rather than washed out, even in ambient light. Distinctive Visual Features:
- 10,000:1 contrast ratio for deep and realistic images
- 600 nits of brightness perfectly calibrated for indoor environments
- Optional HDR technology for enhanced details and deep shadows
- 170° viewing angle without color distortion
The HDR (High Dynamic Range) technology available on this display further elevates its visual capabilities, rendering images with enhanced details, brighter highlights, and deeper shadows. For a showroom presenting clothing collections, this visual fidelity makes a tangible difference: fabric textures, color nuances, and craftsmanship details are reproduced with precision that maximizes the quality of the products.
Visual comfort and people-centered technology
An often overlooked but fundamental aspect is viewing comfort. The Imaginis-JC incorporates sophisticated eye protection technologies, recognizing that customers and staff may be in front of the display for extended periods. The light source design combines with nano-optical materials to ensure uniform emission that effectively reduces blue light exposure, minimizing health risks associated with prolonged viewing. The display is certified for long-term use (RG0 classification) and features a dedicated low blue light mode. The low-reflectance tactile surface minimizes glare and reduces moiré effects, eliminating that grainy appearance common in lower-quality displays. Regardless of where they are positioned in the showroom, visitors enjoy exceptional image quality thanks to the wide viewing angle that maintains faithful colors without alteration.
Compact and elegant design
The Imaginis-JC achieves remarkable compactness without compromising performance. Weighing just 5kg per square meter and with a module thickness of only 40mm, the total wall installation remains under 70mm in depth. Compared to traditional LED modules, this solution is approximately 25% lighter and thinner, significantly simplifying installation in architecturally refined spaces like the Via Montenapoleone showroom.
Simplified maintenance and reliability
Practicality meets visual excellence. The display features complete front-access maintenance with magnetic attachment, wireless technology for the LED card, and an integrated 3-in-1 system for power and data. Optional power redundancy provides additional reliability to ensure continuous operation. This translates to faster service interventions, minimal downtime, and imperceptible interruptions during any necessary maintenance.
Energy efficiency and sustainability
Environmental responsibility is built into the Imaginis-JC’s design. Average energy consumption is just 125W per square meter, approximately one-third the consumption of conventional LED displays. For a high-end showroom also conscious of sustainability, this efficiency offers both environmental benefits and economic advantages in operating costs. The installation at the Montecore showroom exemplifies how Macropix combines technological innovation, aesthetic sensitivity, and deep industry expertise to deliver visual solutions that transcend mere functionality. Through the implementation of the advanced Imaginis-JC series, this project creates a lasting impression on visitors, offering the brand a reliable, efficient, and visually stunning communication tool that will continue to enhance the space for years to come.
Software used: Omnibus
Behind the scenic impact of the Montecore showroom’s LED screen is Omnibus, the proprietary platform developed by Macropix to centrally and intelligently manage and orchestrate communication on LED and LCD displays. The software represents the result of over 15 years of continuous development and optimization, designed with the goal of ensuring absolute operational reliability and maximum flexibility even in the most demanding contexts.
Content management: simplicity and power
Omnibus makes it easy to create and manage complete playlists combining images, videos, HTML content, captures, and live content. Programming can be set by date, time, and recurrence, making it possible to adapt visual communication to different times of day, special events, or new collection launches. Preview and simulation features allow you to evaluate the final result in advance, always ensuring maximum presentation quality.
Multi-zone layouts for versatile communications
One of Omnibus’s most powerful features is the ability to divide screens into independent areas. This allows different content to be shown simultaneously: collection campaigns, brand information, promotional messages, and institutional content can coexist in the same space in a perfectly synchronized way, adaptable to moment-by-moment needs.
Total remote control
Omnibus is designed to remotely manage every aspect of installed displays, offering complete control through:
- Intuitive dashboard for controlling players, playlists, screen status, brightness, and operational settings
- Real-time monitoring of each installation’s status
- Advanced hardware diagnostics that promptly signal any anomalies, drastically reducing intervention times
- Guaranteed stability thanks to the use of industrial players certified to operate in any condition
Energy optimization
Energy efficiency is a fundamental aspect for installations that remain operational for many hours a day. Omnibus integrates a proprietary system that analyzes content frame-by-frame and automatically adjusts display power consumption based on required brightness, without ever altering perceived visual quality. The benefits are tangible and measurable:
- Energy savings of up to 40% compared to standard operation
- Automatic brightness adjustment based on content
- Precise estimation of annual consumption and operating costs
- Compliance with light pollution and environmental sustainability regulations
Commercial and advertising space management
For those wishing to further leverage their communication spaces, Omnibus offers advanced features for managing commercial content and partnerships. The system allows advertising space to be reserved within playlists, receives content in real-time, and generates detailed reports on delivery, transforming the display into a dynamic and monetizable communication platform.
A robust and scalable platform
Omnibus is currently used in thousands of installations across Retail, Corporate, Public Entities, DOOH, and Sports sectors. For the Montecore showroom, it represents the fundamental tool that ensures operational continuity, communication flexibility, and consistent quality in the visual experience offered to customers. The ability to easily scale the system across multiple locations through centralized management makes it the ideal choice for brands wishing to maintain coherence and control of their visual communication on a national or international scale.
