The project was carried out at the prestigious Torre Liberty in Milan, recently chosen by BIP Consulting Group as its new headquarters. A multinational firm specializing in consulting services for businesses and public administrations, BIP entrusted Macropix with the delivery of a flagship LED screen for its reception area, a strategic touchpoint for welcoming visitors, corporate communications, and institutional branding. The project was developed in partnership with Essedi Srl, who supported architectural integration and on-site coordination, ensuring a result fully aligned with the client’s high standards and the complexity of the installation environment.
Installation overview
The project involved the design, installation, and commissioning of an indoor LED display for the corporate reception. The system delivers outstanding image quality with ultra-high-definition visuals, even at close viewing distances.
- Product: Reception LED screen
- Series: Imaginis-U
- Pixel Pitch: 1.9 mm
- Dimensions: 4269 × 2402 mm
- Resolution: 2240 × 1260 px
Engineering highlights:
- Custom mechanical design, developed to integrate seamlessly into the reception architecture without altering existing structural elements
- Certified structural analysis, ensuring safety and regulatory compliance
- Self-supporting floor-mounted structure, designed for easy installation and maintenance within Torre Liberty
Benefits for the client
Installing the LED screen in BIP Consulting’s reception area represents a strategic investment that directly impacts brand perception, institutional content management, and visitor experience. The solution enables dynamic communication, elevates the environment, and maintains premium visual standards at all times. Key Benefits:
- Strengthened corporate identity through a striking visual centerpiece
- Real-time content updates for institutional messaging, video announcements, and internal communications
- Superior image quality thanks to 1.9 mm pixel pitch and high resolution
- Seamless integration with the reception’s architectural design
- Reliable, easy-to-manage system engineered for continuous operation with minimal maintenance
Product used: Imaginis
The IMAGINIS-U series is a premium indoor LED solution designed to deliver an exceptional viewing experience combined with rock-solid performance and smart management. Featuring SMD RGB 3-in-1 technology, an ultra-slim profile, and simplified servicing, this display is ideal for corporate environments and high-profile spaces like BIP Group’s reception.
Premium visual experience
The IMAGINIS-U series ensures superior image quality—essential for clear, elegant, and consistently on-brand institutional communications.
- 16-bit grayscale for smooth transitions and rich colors
- Consistent color calibration for absolute image uniformity
- High refresh rate, perfect for smooth content and animations
- 3D color tuning for precise visual balance control
- SMD RGB 3-in-1 technology, ensuring uniform brightness and optimal contrast
Ultra-Slim, lightweight design
The IMAGINIS-U cabinet is engineered to blend into spaces without visual bulk while maximizing practicality.
- Just 45 mm thick, ideal for sleek, compact installations
- Only 5 kg per cabinet, simplifying handling and assembly
- Standard dimensions of 600 × 337.5 × 45 mm for modular configurations
- Front and rear access, facilitating installation and maintenance in any setting
Additional Specifications:
- Available pixel pitches: 0.9 / 1.2 / 1.5 / 1.8 mm
- Brightness: 600 nits
- Power consumption: 198–222 W/m² depending on pixel pitch
