For the opening of a new bowling alley in Beinasco, near Turin, Macropix designed a LED digital portal with modules cut at 45° angles. The LED screen wraps around the entrance on three sides, creating a dynamic tunnel effect that guides visitors inside. This solution enhances the user experience and maximizes brand visibility. The design showcases careful assembly planning and perfect calibration of the LED modules. Image quality is crisp, with high contrast and vibrant colors, ideal for brightly lit indoor environments.
The LED display installation transforms the space into an immersive, tech-forward environment, optimizing the bowling alley’s visual communication. The display is designed to deliver maximum visibility and an advanced multimedia experience, showcasing dynamic and customized content. The project’s goal was to provide a high-definition, flexible LED display capable of adapting to modular and creative configurations while ensuring strong visual impact aligned with the brand identity.
Installation details
To ensure the successful execution of this custom project, Macropix selected the MOBILIS-L series with a 2.5mm pixel pitch. Below are the main project specifications:
- Product: Mobilis-L
- Overall dimensions: 40,000 x 500 mm
- Total surface area: 20 m²
- Pixel pitch: 2.5 mm
- Physical resolution: 16,000 x 200 pixels
- Brightness: approximately 900 nits
- LED technology: RGB SMD 1515
- Refresh rate: 3840 Hz
- Maintenance access: front-facing
- Control electronics: UltraVID-H2/A, Omnibus-400
- Software: Cloud Omnibus
- Product upgrade: 30 modules cut at 45°
Installation benefits
The installation delivers concrete advantages, particularly in maximizing the space. The striking visual effect comes from the LED display’s creative shape, creating a seamless backdrop perfectly aligned with the brand experience. Visual communication becomes impactful and customizable in real-time thanks to the management software. The high definition and image sharpness are ideal for the brand’s graphic and video content.
Product used: Mobilis-L
As mentioned earlier, the project was executed using the MOBILIS-L series, engineered to deliver high performance and complete flexibility for indoor installations. Below is a comprehensive overview of the product, including design, performance, durability, and environmental resistance.
Overview and design
The modular, lightweight panel design allows for custom configurations and creative mounting solutions.
- Die-cast aluminum cabinet, 40mm depth, 9.2 kg per module
- Modular design for mixed configurations, columns, cylinders, or curved shapes
- Hidden cabling, integrated connector, and wireless connection
Visual performance
The MOBILIS-L ensures smooth, crisp, and bright content through integrated advanced technologies. Below are the technical specifications and available configurations:
- Configurations: pixel pitch 1.5 / 1.9 / 2.5 / 3.9 mm
- Refresh rate: 3840 Hz
- Contrast ratio: 5000:1
- Brightness: up to 900 nits
- Smart card for automatic calibration and advanced module status monitoring
Durability and environmental resistance
The panel is designed for continuous operation with minimal maintenance, ensuring long-term reliability. Key advantages include:
- GOB protection and dual backup system
- Simplified front and rear maintenance
- Optional features for dead pixel detection and power supply voltage monitoring
- Ideal for exhibition spaces, retail, reception areas, and transportation hubs
LED Wall software: Omnibus
To manage and optimize the LED display content, the client chose to leverage Macropix’s proprietary software capabilities. Omnibus enables complete management of LED and LCD installations with advanced, user-friendly tools. Main features include:
- Dashboard with comprehensive overview of online stations
- Monitoring of resolution, published playlists, brightness, and other parameters
- Geolocation and mapped station monitoring
- Advanced hardware diagnostics and certified industrial players
Content flexibility and multi-zone programming
The software allows for content creation and scheduling with great flexibility, optimizing internal communications. Key features related to multimedia content include:
- Creating and editing playlists with support for media, links, HTML, and video capture
- Scheduling by date, time, and recurrence, managing priorities and content rotation
- Multi-zone display and screen division into multiple independent areas
- Content preview and simulation before going live
