Macropix completed an outdoor LED installation at Le Giraffe Shopping Centre in Paderno Dugnano, designed to provide high visibility and effective digital communication across the building façade.
The project consists of two 9.6 × 3.84 metre LED displays, featuring outdoor SMD LED technology with a 10 mm pixel pitch. Each screen provides a resolution of 960 × 384 pixels and a brightness of 6,000 nits, ensuring that advertising, information and promotional content remains clearly visible even during daylight hours.
Thanks to their large dimensions and prominent façade positioning, the displays become powerful digital communication points, capturing visitors’ attention before they even enter the shopping centre.
Installation benefits
For a shopping centre, outdoor communication needs to remain immediate, visible and flexible throughout the day. LED technology provides Le Giraffe with a dynamic alternative to conventional static signage, allowing advertising campaigns, promotions, events, information and institutional messages to be displayed on the same digital surface.
The 6,000-nit brightness ensures excellent visibility in high ambient light conditions, while the 10 mm pixel pitch, combined with the 9.6 × 3.84 metre display area, is particularly suitable for medium-to-long viewing distances typical of large façade installations.
The two large LED surfaces also provide greater flexibility in managing communication. Digital content can be changed and scheduled quickly without physically replacing printed materials, enabling the shopping centre to adapt its messages to different campaigns, events or times of day.
As a permanent outdoor installation, protection against environmental conditions is equally important. The Signum-FS series features IP68 front and IP66 rear protection, with a sealed die-cast aluminium structure and waterproof connections.
The aluminium construction also supports efficient heat dissipation, while front and rear service access simplifies maintenance throughout the display’s operating life.
Product used
The project uses a solution from the Macropix Signum-FS family, developed specifically for fixed outdoor LED installations. The range is designed for applications including advertising, sports, transport and shopping-centre entrances and façades.
One of the product’s distinctive features is its aluminium construction. The LED board and module are designed to improve heat dissipation, while additional cooling elements are incorporated into the rear of the module. Board-to-board connections reduce visible cabling, while power and data components are housed in protected die-cast enclosures.
In practical terms, this results in a display designed not only to deliver bright images, but also to withstand the demands of continuous outdoor operation.
Key features of the Signum-FS family include:
- IP68 front and IP66 rear protection against outdoor conditions;
- a die-cast aluminium structure designed for durability, precision and effective heat dissipation;
- front or rear maintenance access for easier servicing;
- energy-conscious common-cathode LED technology;
- refresh rates up to 3,840 Hz and brightness levels of up to 10,000 nits depending on configuration.
For Le Giraffe Shopping Centre, the system was configured specifically with a 10 mm pixel pitch and 6,000-nit brightness, creating a large-format outdoor digital communication solution that combines visibility, reliability and content flexibility.
