The project stems from a collaboration between Macropix and Streetvox, a Milan-based company specializing in Digital Out of Home advertising, focused on managing, enhancing, and selling high-visibility media spaces across Italy’s major cities. The installation features an outdoor LED advertising billboard positioned on Via Cusani, in the heart of Milan, one of the busiest and most strategic thoroughfares connecting Largo Cairoli, the Brera district, and the Castello Sforzesco area.
The display has been wall-mounted on a facade with direct exposure to pedestrian and vehicular traffic, ensuring continuous engagement with residents, workers, tourists, and visitors. The project’s main goal is to provide Streetvox with reliable, high-performance technological infrastructure that enables effective monetization of advertising space, maximizing content visibility even in bright ambient lighting conditions.
Technical specifications
The system has been engineered to ensure superior visual quality, weather resistance, and long-term operational continuity.
- Product: SIGNUM-HS
- Pixel Pitch: 4.8 mm
- Display area: 4 x 6 m
- Resolution: 832 x 1248 pixels
- Brightness: 5,000 nits
- Purpose: Advertising space sales for video and static campaigns managed by Streetvox
The installation involved careful assessment of the building’s structural conditions, street visibility, and local regulations. The chosen configuration ensures seamless architectural integration while minimizing physical footprint and maximizing communication impact.
Client benefits
The billboard installation delivers tangible, measurable benefits that are strategic for commercial space management.
Enhanced advertising value:
High resolution and consistent brightness enable optimal display of video and static content in any lighting condition. Superior color rendering and wide viewing angles increase appeal for advertising brands.
Maximum operational reliability:
Product designed for continuous 24/7 operation, featuring stabilized electronics and components optimized for outdoor use. Reduced downtime and greater continuity in space sales.
Commercial management efficiency:
Ability to schedule multiple campaigns, video loops, and dynamic content based on dayparts and target audiences. Increased screen monetization thanks to its premium location in downtown Milan.
Long-term cost optimization:
Lower energy consumption compared to traditional outdoor displays. Robust structure with simplified maintenance, reducing operational costs and service calls.
Product used: SIGNUM-HS
For a strategic installation like the one on Via Cusani, in the heart of Milan, Streetvox needed LED technology capable of delivering maximum reliability, high brightness, and stable 24/7 operation in a high-exposure urban environment. The choice fell on the SIGNUM series, an outdoor LED screen line engineered to combine structural durability, energy efficiency, and superior visual performance. The selected model, configured with 4.8 mm pixel pitch, offers the ideal balance between image quality and viewing distance, an essential requirement for ensuring the effectiveness of advertising space sold by the partner.
Design and reliability features:
The SIGNUM series is built to consistently and safely withstand the typical stresses of outdoor installations: heavy rain, extreme temperature swings, direct solar radiation, and urban pollution. Its structure is entirely engineered to maximize operational lifespan and ensure high ROI.
Extreme protection:
IP68 front and IP66 rear protection rating, fully sealed die-cast aluminum frame with integrated drainage hole. Operates flawlessly from –30°C to +65°C without forced ventilation or heating systems.
Heat and fire resistance:
Materials with 5VB fire resistance rating and optimal thermal performance thanks to aluminum’s rapid heat dissipation properties.
Smart, cable-free structure:
Fully cable-free internal connections based on BTB connectors to maximize stability and reduce critical failure points. Power and data cables are completely concealed.
Advanced reliability testing:
Every module undergoes extreme environmental testing, including water immersion, salt spray, thermal shock (500 hours between -40°C and +125°C), and HALT testing up to 45G vibration.
Visual performance and technological advantages:
In an environment like Via Cusani, characterized by intense daylight, continuous traffic, and constant pedestrian flow, visual performance becomes a decisive factor. SIGNUM guarantees consistently optimal image quality under all conditions.
Extreme brightness:
Up to 10,000 NIT brightness, essential for maintaining readability even under direct sunlight.
Contrast and color depth:
16,000:1 contrast ratio, ideal for high-impact advertising messages.
Smooth animation:
3840 Hz refresh rate, suitable for dynamic content and video advertising.
Operational and economic benefits
For Streetvox, whose business model is based on advertising space sales, operational reliability and cost sustainability are central. SIGNUM is designed to maximize investment value over the long term.
Simplified maintenance:
Front and rear access without magnets or screws for quick, safe servicing.
Future-proof upgradeability:
Interchangeable modules and cards at different pixel pitches, allowing future upgrades without replacing the entire structure.
Creative versatility:
Ability to create corner, curved, or specially configured screens for 3D anamorphic content.
Long lifespan and fade resistance:
10,000 to 7,000 NIT over 5 years, versus much higher attenuation in conventional LEDs.
Environmental sustainability:
Up to 90% recyclable structure thanks to all-aluminum frame.
In summary, the SIGNUM series offers an ideal combination of durability, efficiency, and visual quality, making it perfect for a prestigious urban setting like Via Cusani and fully meeting the operational standards required by Streetvox.
